Rooted in Quality.
Growing with You.
Rosand Farms is a family-owned and operated farm located in the heart of South Florida. Established in 2012, our farm flourishes in the region’s ideal subtropical climate—where innovation meets tradition. Known originally for cultivating vibrant, resilient, and nutritious dragon fruit (pitahaya), Rosand Farms is now expanding its offerings to include an exclusive collection of Exotic Plants, such as succulents, cactuses, and other rare tropical species designed to bring the extraordinary closer to home.
Our story began with Roilan Goenaga, who emigrated from Cuba to the United States in pursuit of freedom and opportunity. Raised on a small farm, Roilan carried with him a lifelong passion for agriculture and a deep respect for the land. With the support of his family, he transformed that passion into Rosand Farms—a symbol of heritage,
perseverance, and growth.
From its humble beginnings, Rosand Farms has grown into a trusted name in specialty plant cultivation. What started as a family project now supplies premium dragon fruit plants, cuttings, and exotic varieties to homes and communities across the United States. Through every stage of growth, we have remained rooted in our family values, commitment to sustainability, and dedication to community impact.
At Rosand Farms, we believe that every plant tells a story—one of resilience, connection, and the joy of nurturing life. Whether you’re growing a dragon fruit cutting, tending to a cactus collection, or discovering a new exotic species, our plants empower people everywhere to experience the beauty and bounty of tropical agriculture.
Our Mission
To make tropical and exotic plants accessible, inspire healthier and greener living,
and provide opportunities for families and growers to thrive.
Our Vision
To become the leading name in tropical and exotic plant cultivation—bridging the gap between farmers, gardeners, and households nationwide.
Our Commitment
To deliver quality first, honor sustainability, and invest in the communities we
serve.
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